B+L Announces Global Licensing Agreement with UltraVision CLPL to Market KeraSoft Contact Lenses
Bausch + Lomb (B+L) announced a global licensing agreement with U.K.-based UltraVision CLPL to market and sell KeraSoft soft contact lenses throughout the world, through the network of B+L lab channel partners. KeraSoft patented technology allows for custom-made contact lenses for irregular corneas and keratoconus. As part of the agreement, B+L acquired the KeraSoft trademark. The announcement was made at the Global Specialty Lens Symposium in Las Vegas. The global roll-out of KeraSoft lenses will begin later this year and will be executed around the world in phases.
Each KeraSoft contact lens is custom made for the patient's exact needs, making it an ideal fit for manufacture and distribution through the B+L custom lab channel network. Traditionally, patients with irregular corneas have been limited to gas permeable lenses which resulted in reduced wear time for some patients. The companies state that KeraSoft lenses can increase wearing time for some of these patients.
KeraSoft lenses, which are recognized with the U.K.'s Queen's Award for Enterprise and Innovation, are a patented combination of the latest technologies in soft and silicone hydrogel materials using geometries from complex mathematics to offer comfortable wear and excellent vision, according to the companies.
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New Global Study Focuses on Patients' Vision Care Priorities
In a recent global study to determine the hierarchy of vision-corrected patient needs, seeing better was the most important consideration for selecting eye care products.
The Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) study surveyed 3,800 spectacle- and contact lens-corrected subjects, 15 to 65 years of age, from seven different countries (China, Korea, Japan, France, Italy, United Kingdom, United States). The current analysis aimed to determine a hierarchy of patient needs in the selection of eye-related products, based on respondents' scoring of 40 features representing eight categories of potential product features.
The eight categories of eye care product benefits, in descending order of importance to patients, were vision, health, environment, eye condition, convenience, comfort, personal performance and personal appearance.
The study, commissioned by Bausch + Lomb, was conducted by an independent market research firm, Market Probe: Europe. Additional analyses and reports from the exhaustive data obtained in NSIGHT are expected to appear in optometry journals and professional congresses throughout 2011.
AllAboutVision.com Launches Free Eye Health News Feed for Eyecare Practices' Facebook Pages
Educating patients about eye health topics can be easier with a newly launched news feed from AllAboutVision.com. Eye care practitioners can use the feed to automatically post breaking eye care news to their Facebook page.
Each week the news feed will feature two or three patient-friendly news items on eye health topics as they are added to AllAboutVision.com. The feed will not include any product news, and each item will link to the full story on the site.
Practices with Facebook pages can set up automatic wall postings from the feed through Facebook applications. This means practices can deliver interesting news to their patients on a continual basis without any effort or cost.
Detailed instructions are available for adding the Eye Health News Feed to a Facebook page, or an AllAboutVision.com staff member can add the feed at no cost to the practice. For details, and to see a feed-enabled example Facebook page, visit http://www.allaboutvision.com/ecp/.
Allergan Introduces Lastacaft for Patients with Allergic Conjunctivitis
Allergan is launching Lastacaft (alcaftadine ophthalmic solution) 0.25%, which is indicated for the prevention of ocular itching due to allergic conjunctivitis. The company states that alcaftadine, the active ingredient in Lastacaft, is a completely new chemical entity with an affinity for H1, a histamine receptor in the early phase of allergic conjunctivitis.
Lastacaft, a once-daily therapy for patients with allergic conjunctivitis, was shown to provide relief of ocular itching within three minutes in 97% of study participants (n=909), and one drop was shown to prevent ocular itching through 16 hours in 87% of study participants, according to the company.
Lastacaft is approved for use in pediatric patients over 2 years of age, as well as classified as category B for use in pregnant patients and will be available at the end of January.
GPLI Offers Free Live Webinars
The Gas Permeable Lens Institute (GPLI), in association with the Contact Lens Manufacturers Association, announces their schedule of live online webinars for the first half of 2011.
During these 90 minute educational programs contact lens fitters can communicate with industry experts. The sessions are held on the third Tuesday of every month 9 PM Eastern Time. The first hour of discussion is limited to the topic of month; however, attendees may ask any GP lens-related question during the remaining 30 minutes. All eye care professionals are invited to participate in these free programs
The topics and presenters scheduled through June are:
February 15 – GP Lens Care Update, Mr. Michael Ward
March 15 – GP Lens Management of Keratoconus, Dr. Bruce Anderson
April 19 – Myopia Control in 2011, Dr. Jeff Walline
May 17 – Management of the Irregular Cornea Patient, Dr. Greg DeNaeyer
June 21 – Problem Solving in Corneal Reshaping, Dr. Mike Lipson
For more information on these and other educational programs offered by the GPLI, visit www.gpli.info.
BCLA Launches Facebook Page
The British Contact Lens Association (BCLA) has launched a new Facebook page at 'BCLA 2011' to share all the very latest information about this year's Clinical Conference and Exhibition which is scheduled May 26-29 in Manchester.
This new initiative is also designed to develop an active online community between the Association, its members and others within the contact lens profession and industry.
Over the coming months the organization will be posting regular updates, photos and messages and invite all members and others within the profession and industry, including BCLA 2011 exhibitors and sponsors, to become fans and share their views on plans for BCLA 2011.
If you are already a Facebook member, simply search on 'BCLA 2011' to find the page and get started.
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This month at www.siliconehydrogels.org: Children and contact lenses, myopia progression, use of silicone hydrogels for patients with epidermolysis bullosa, and our synopsis of silicone hydrogels at the 2009 ARVO meeting.
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