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Alcon's Opti-Free Express brand
is teaming up with Vision Council of America (VCA) to generate public awareness of the importance of eye exams for school
age children as part of the Check Yearly. See Clearly. Campaign. Alcon's Optometric Sales Representatives will distribute a special Opti-Free Express brand
Back to School program that contains co-branded educational and promotional materials for eyecare professionals to use to help educate parents. In addition,
a free, educational poster will be available in the August issue of Optometric Management.
--ADVERTISING |