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Alcon's Opti-Free Express brand
is teaming up with Vision Council of America (VCA) to generate public awareness of the importance of
eye exams for school age children as part of the Check Yearly. See Clearly. Campaign. Alcon's Optometric Sales Representatives will
distribute a special Opti-Free Express brand Back to School program that contains co-branded educational and promotional materials
for eyecare professionals to use to help educate parents. In addition, a free, educational poster is available from the August issue
of Optometric Management.
--ADVERTISING
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