October 8, 2006
Contact Lenses Today® is edited by Dr. Joseph T. Barr and the staff of Contact Lens Spectrum. This week CLToday® reaches more than 12,000 readers in 74 countries.
| • | Financial management is a weakness for most independent O.D.s. Only 21% develop a written annual budget and 47% do not define annual revenue goals. Only 14% of respondents says they are “very satisfied” with the net return of their practice. |
| • | Most independent O.D.s spend little for marketing and promotion with the median percent of gross revenue spent on marketing at only 1.2%. About 77% of practices have a website, but 74% update it infrequently. |
| • | Independent O.D.s say staff management is their biggest challenge with average annual staff turnover at 17%, meaning about one in six employees leaves the practice a year. Half of owners do not regularly share financial performance data with the staff and 89% have not developed written qualifications for each position. A little more than half of practices do not provide annual written performance appraisals and 33% conduct infrequent staff meetings — quarterly or less often. |
Wet Lens, Patient Satisfaction
Among those ages 35-49, 65% of patients who consider dropping out of contact lens wear cite dryness sensation as a key reason. ACUVUE®
OASYS™ Brand Contact Lenses with HYDRACLEAR™ Plus are made from senofilcon A, a next generation silicone hydrogel material. The proprietary formulation includes
a remarkable moisture-rich wetting agent and no surface coating. The senofilcon A material balances properties to meet the demands of contact lens wearers in environments
that can make eyes feel tired and dry. This breakthrough material creates a lens so moist and smooth that an eyelid glides effortlessly over it. ACUVUE® OASYS™
Brand Contact Lenses can help keep your patients in contact lenses by increasing their comfort and also giving them crisp vision and healthy lens wear.
Global Keratoconus Congress 2007
Register now for the first-ever Global Keratoconus Congress to be held January 26-28, 2007 in Las Vegas. This meeting will be hosted at
Bally’s on the Las Vegas Strip. Please visit
http://www.gkc2007.com. There you will find the most up-to-date educational program agenda and information on hotel accommodations,
as well as the ability to register for the event.