CLToday Fitting Tip of the Month
October 2004

Contact Lenses Today^Ž is edited by Dr. Joseph T. Barr and the staff of Contact Lens Spectrum. This week, CLToday^Ž reaches more than 10,000 readers in 74 countries.

Broaching the Topic of Colored CLs with Patients
Patients love the ability to make personal statements and tinted contact lenses offer an affordable, fun way for patients to express themselves. Practitioner reluctance to offer this option hinders the growth of the category and may ultimately reduce a patient's enthusiasm. Professional staff can reduce anxiety by simply asking patients whether they are interested in tinted lenses and by offering the opportunity to make either a subtle or a dramatic change in their appearance. The benefits to practices that offer tinted lenses as an option expand when we dedicate time to educate patients on options, which have both optical and emotional rewards.
--Glenda Secor, OD
Huntingdon Beach, Calif.

Current research shows that 38 million patients in the United States are interested in color contact lenses. Research also showed that 32% of those interested in color contact lenses are non-vision corrected. Color contact lenses provide a tremendous practice growth opportunity for eyecare professionals. ACUVUE 2 COLOURS Brand Contact Lenses can help you tap into this market by providing the outstanding comfort and exceptional handling that will turn these interested patients into contact lens wearers.
(http://www.acuvue.com)
--ADVERTISING

Report adverse contact lens reactions here: http://www.accessdata.fda.gov/scripts/medwatch/ or call (800) FDA-1088.

Access a reporting form for complications you've seen that were a result of contact lenses dispensed without a valid prescription at the Association of Regulatory Boards of Optometry's (ARBO's) Web site: http://www.arbo.org/arbo.asp?dt=R&doc=Complications. Complete and send the form online or print it out and fax it to (866) 886-6164.

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