Contact Lenses Today® is edited by Dr. Joseph T. Barr and the staff of Contact Lens Spectrum. This
week CLToday® reaches more than 12,000 readers in 74 countries.
Colored Contact Lenses
To be successful with colored contact lenses, it is important to heighten the patient’s awareness of this fun and useful option. We display posters that include contact lens color availability charts and pictures of patients wearing color-enhancing lenses.
The office staff plays a key role by offering these lenses during pre-testing and wearing tinted contact lenses themselves. They advise patients that colored contact lenses are not only fun, but also easier to handle and to find if dropped or lost. We make sure to point out that several colors can be mixed when ordering an annual supply.
Finally, we offer complimentary try-ons to prescription and non-prescription patients, and encourage them to bring a friend, spouse, or parent. This not only makes the session more fun, it makes the color selection easier and reduces the chance for error in contact lens color determination. Joseph P. Leisring, O.D.
Grove City, Ohio. Dryness
= Dropouts
What effect does contact lens dryness have in your contact lens practice? Of the
31 million soft contact lens wearers, 21 million, or 67%, self-report that eyes
feel dry during contact lens wear. There are nearly 2.7 million contact lens
dropouts annually. Many of these dropouts say dryness was a major reason for
discontinuing lens wear. Offering patients ACUVUE® OASYS™ Brand Contact Lenses
with HYDRACLEAR™ Plus, a lens designed to meet the demands of contact lens
wearers in environments that can make eyes feel tired and dry, can keep patients
wearing their contact lenses longer and boost your contact lens practice. http://www.ecp.acyvue.com Report adverse contact lens reactions here:http://www.accessdata.fda.gov/scripts/medwatch/ or call
(800) FDA-1088. Access a reporting form for complications you've seen that were a result of contact
lenses dispensed without a valid prescription at the Association of Regulatory Boards of Optometry's (ARBO's) Web site:
http://www.arbo.org/arbo.asp?dt=R&doc=Complications.
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Dryness
= Dropouts