CLToday Fitting Tip of the Month

November 2004

Contact Lenses Today^® is edited by Dr. Joseph T. Barr and the staff of Contact Lens Spectrum. This week, CLToday^® reaches more than 10,000 readers in 74 countries.

Meeting the Oxygen Needs of the Cornea
The arrival of silicone hydrogel contact lenses allows us to offer our patients a lens that better meets the oxygen needs of the cornea than any other soft lens. When I examine an existing contact lens wearer, whether symptomatic or not, I educate him about the advantages of silicone hydrogel lenses. I find these patients are often eager to switch to the healther lens. Not only are we providing the best care for our patients, but it is a way to increase revenue with refitting fees. Everybody wins!
--Timothy D. Fries, OD
Athens, Ohio

Lens option for your everyday "tough" environments
Each day, your patients experience challenging environments that affect their level of Contact Lens comfort. Now you can satisfy your patients' needs by providing them with a Contact Lens that offers all day comfort.
A recent survey found that patients report "excellent" or "very good" comfort levels in tough environments when wearing Acuvue^® Advance^™ Brand Contact Lenses with Hydraclear^™. Some of these everyday "tough" environments include:

· Driving with Air Conditioning -- 79% overall comfort
· Smoky environment -- 79% overall comfort
· Low humidity/dry air -- 80% overall comfort
· Outdoors in windy conditions -- 82% overall comfort

Offer your patients the opportunity to experience exceptional all-day comfort even in the toughest everyday environments with Acuvue^® Advance^™ with Hydraclear^™.
(http://www.acuvue.com)
--ADVERTISING

Report adverse contact lens reactions here: http://www.accessdata.fda.gov/scripts/medwatch/ or call (800) FDA-1088.

Access a reporting form for complications you've seen that were a result of contact lenses dispensed without a valid prescription at the Association of Regulatory Boards of Optometry's (ARBO's) Web site: http://www.arbo.org/arbo.asp?dt=R&doc=Complications. Complete and send the form online or print it out and fax it to (866) 886-6164.

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